Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Wednesday, May 30, 2012

Interview with Margo Candela


I am so delighted to have the fantastic writer Margo Candela as our guest today! She is the author of The Brenda Diaries (SugarMissile, Oct. '11) Good-bye To All That (Touchstone, July '10), More Than This (Touchstone, Aug '08), Life Over Easy (Kensington, Oct '07), Underneath It All (Kensington, Jan '07) and the short story and essay collection, Life Observed (June '11). More Than This was a Target stores Breakout Book and an American Association of Publishers national book club selection at Borders Books. Good-bye To All That was the only novel picked by Los Angeles Magazine for its 2010 Best of L.A. list.

I have been an avid Twitter follower of Margo for quite a while now -- she is always full of great advice and inspiration! If you are on Twitter, I would definitely recommend following Margo @MargoCandela and @BrendaDiaries.  Read on for Margo's insights about filling the idea well, venturing into e-book publishing, and the merits of creating an outline for your book.

What would you like readers to know about you as an introduction?

I write novels that feature funny, smart, decent but flawed characters because I find those kinds of people interesting. I usually write with the radio or a movie playing in the background because I grew up in a big, noisy family and it helps me focus rather than distracts me. When I’m stuck on a plot point or not feeling inspired, I do something that is as far away from writing as possible like vacuuming.

Tell us about The Brenda Diaries. What was your inspiration/motivation behind this book?

I have a real fascination with work and how people identify with what they do for a living. When I was writing The Brenda Diaries I wanted to explore a character whose genuinely enjoys working, but isn’t ready to settle into a career.

What has it been like to venture into e-book publishing? Any advice for other authors?

It’s essential that the final product to be as professional looking as possible. I work with cover designer, ask for feedback on the last draft and, most importantly, hire a copy editor because I know I can’t and shouldn’t copy edit my own work. It’s a lot of work, but there’s also a lot of freedom that comes with e-book publishing.


How did you get started writing?

I’ve always been a voracious reader, but never imagined writing would be something I’d do professionally. As a teen, I’d write short stories just for fun, but it wasn’t until I joined the staff of community college newspaper that I saw that writing as a career was a real option for me to pursue.

What is your writing process like? 

Once I have an idea that I believe has real potential, I commit to writing a chapter-by-chapter outline. It makes the process of actually writing the novel much more manageable.  Plus, it forces me to see if there’s enough to idea to turn it into a story that has a beginning, middle and end.

I always write on a computer, my penmanship is atrocious, and write my first draft knowing there will be at least three others before I get to a final polish. I set word count goals and deadlines to keep myself on track.

How do you get ideas for what you write?

I get most of my ideas when I’m not forcing myself to come up with them. I read tons of magazines and am always keeping an ear and eye out for quirky things. The rest is just having a good imagination and the willingness to do the work to turn that idea into a novel.

What are some of your favorite books?

My all-time favorite book is Norton Juster’s The Phantom Tollbooth. I read it at least once a year just for fun. Anne Tyler has written more than a few books that I love including Celestial Navigations.

What is your biggest advice for young people reaching for their dreams?

There’s no way of getting out of doing the actual hard work to achieve a goal. It takes time, discipline and perseverance to achieve anything in life.

-------------------------
Visit Margo's website at www.margocandela.com


Follow Margo on Twitter @MargoCandela and @BrendaDiaries

Friday, July 30, 2010

"Frugal & Focused Tweeting For Retailers": A Great Book For Authors, Too!

Before Carolyn Howard-Johnson became an acclaimed author, she spent nearly three decades in the retail industry, as founder and manager of her own chain of stores, a retail consultant and a New York publicist. The latest book in her "Survive and Thrive" series is Frugal & Focused Tweeting for Retailers, and it is a great read for not just people in the retail industry, but for those in the publishing industry as well. After all, being a writer is in many ways similar to running your very own small business. Not only must you strive to make your writing the best it can be -- if you want to expand your readership, it is also imperative to learn how to be successful at marketing yourself and your work.

That is where Howard-Johnson comes in. Her goal in this book is to help those with businesses (or books!) use Twitter in ways they never imagined by "doing it right" and integrating their efforts with all the other marketing they do.

Are you clueless at social networking? Frugal & Focused Tweeting for Retailers walks you through the basics of setting up a Twitter account and demystifies the jargon of Twitter lingo.

Do you already have a Twitter account set up but want to gain a bigger audience of followers and learn how to add clout to your online presence? This is a great book for you, too!

Twitter is indeed a frugal way to promote yourself and your books -- it's free to join and use! Howard-Johnson gives advice on ways to build connections with potential customers through Twitter, integrate your advertising, and even give a Twitter party.

I'll end with a quote from the beginning of the book by Howard Schultz, CEO of Starbucks: "People get information in all kinds of ways now, and companies can no longer talk at the consumer. You have to engage in a discussion and let people create, discover, and share information and not just try to sell them things." Whether you're selling coffee or selling books, I couldn't agree more. In Frugal & Focused Tweeting for Retailers, Howard-Johnson helps show you how to start a discussion with consumers -- or readers!





She also keeps a blog called "Sharing With Writers and Readers."

You can also connect with her on Twitter (of course!) and Facebook

While you're there, connect with me on Twitter, too! :)