Thursday, September 24, 2009

Promote Yourself Through an E-mail Newsletter

Ever thought about sending out an e-mail newsletter to promote yourself, your business, or your writing?

I wrote an article for iMediaConnection with tips for creating a successful e-mail newsletter -- along with common mistakes to avoid.

Here is the first cringe-worthy mistake to steer clear of:

1. Spamming and privacy concerns
Never, ever spam your newsletter to people who have not subscribed. There is no quicker way to make yourself look unprofessional and obnoxious.

Similarly, be careful not to broadcast the email addresses of your subscribers to your entire subscription list. If you are sending out your newsletter using your own email service (rather than an HTML service), make sure to put your subscribers' addresses in the "BCC" field so their information will be kept confidential.

It is acceptable to send your contact list an email announcing you will be publishing a new e-newsletter and asking if they would like to subscribe. Make sure your website has a place for visitors to enter their email addresses to your subscription list. Most importantly, when it is time to send out your newsletter, only send it to those people who have indeed subscribed.

You can read the rest of the article at the iMediaConnection site:

Please feel free to comment! And keep me posted if any of these tips are helpful to you!

You can also sign up for my free e-newsletter by sending your name and e-mail address to

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