Book Promotion Tips: Guest Post by Karen Cioffi

Book Promotion: Creating an Informational Funnel

By Karen Cioffi

When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.

Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to get a website or blog. Next, you will need to join writing groups in your genre, groups in your target market, and other social networks, such as Twitter and Facebook.

After you’ve established a presence, the next step is to create an informational funnel leading back to your website. The purpose of this funnel is to bring traffic and inbound links, to your site.

The more traffic to your site the greater your visibility in the search engines. More traffic also means a greater chance of visitors purchasing what you’re offering.

When it comes to an informational funnel, content rules. Here are three strategies to increase traffic to your site.

1. Add Content to Your Blog

Make your presence known by offering information in the form of content on your blog. Content is what will make you an expert in your niche, genre, or area. But, just posting the content to your site will not create the traffic you need. Each time you publish content to your site, you need to let your social networks know about it.

Tweet it and post about it to Facebook and your other social networks. Be sure to always include a clickable url link that goes directly to the article. This is a part of inbound marketing – it leads visitors back to your site through an information funnel.

In addition, using effective keywords in your posts and the post titles, related to your site’s platform, will help the search engines index your content.

2. Article Marketing

Once you feel comfortable with adding content to your blog, you can now venture out into the article marketing arena to capture a larger audience. While most article directories have guidelines, they are fairly lenient. Follow the guidelines and post an article to one, ten, or a hundred different directories. Most of them don’t require original articles, so you can use articles you’ve posted on your blog.

Usually you will be allowed to include a brief bio in the form of a resource box. Make it short and sweet. Be sure it links back to your website or blog, whichever you want the traffic to go to (if you have more than one site).

Those who click on the link will be creating inbound links to your site which is a feature Google and the other search engines like. In fact, quality inbound links are an important aspect of search engine optimization (SEO).

3. Offer to be a Guest on Other Quality Sites

Another avenue of inbound marketing is offering your articles to other quality blogs or sites; you become a featured writer on the site by providing a guest article. It might be viewed as visiting another neighborhood. The particular site you are featured on has its own set of visitors, thereby broadening your visibility.

Do your research though, before you approach bloggers. Make sure the fit is right by checking prior posts on the site. In addition, when you approach the blog owner to ask about a guest post, let him know that you are familiar with his site.

And, be sure to always make it a win-win situation. Let the blog owner know that you will promote your feature post, and you might mention that you’ll include his site in your newsletter.

Finally, self-edit all your articles before you post them or send them off.

Tip: Using content to draw visitors back to your site is inbound or organic marketing. It is free, and it works by creating an informational funnel leading back to your site. In order for inbound marketing to work effectively, you need to provide valuable content on a regular basis.

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Karen Cioffi is an author, ghostwriter, and freelance writer. For writing and marketing information visit KarenCioffi.com (http://karencioffi.com) and sign up for her FREE newsletter, A Writer’s World. You’ll get TWO free e-books on writing and marketing in the process, and two more free e-books just for stopping by.

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Stop by my friend Maggie Ball's website tomorrow, March 13, for a wonderful post featuring acclaimed writer Nancy Famolari!

Interview with Amazing Young Nonfiction Writer Allie Sakowicz

Allie Sakowicz is proof that you are never too young to make your dreams come true. At just fifteen years old, she has written more than 30 articles for print magazines such as Odyssey Magazine and Chicago Parent as well as several in online publications including True Genius Magazine and Scrubs Magazine. She is also a member of the Scholastic Kids Press Corps, and as such her assignments have included attending a rally for former Presidential candidate John McCain, and President Barack Obama’s Election Night and Super Tuesday Election Night parties. Wow! Her website is www.alliesakowicz.com.

Read on for Allie's tips about how YOU can tap into your interests to make a career as a writer at any age!

How did you get your first piece published?

My first piece was actually a book review of Because of Winn-Dixie in the Chicago Tribune when I was 10. There was a general call for submissions and, being a huge fan of the Kate DiCamillo book, I submitted a review. I never expected to see it printed several months later! As for my first "real" article, the story went a bit differently. The author of the Angelina Ballerina series of books, Katherine Holabird, was making visit in my community and I was able to attend and take a picture with her. My family encouraged me to write an article about the experience and submit it to a local parenting magazine, who accepted it. It's certainly not always that easy, but I was lucky that the right opportunity came along at the right time and started my writing career.

How did you become interested in writing?

As long as I can remember, I've loved to write. Even now, I would prefer to write an essay on something than do an art project or something else any day. I wish I could tell you more, but I really can't. Writing has just always been there as a big part of my life and I wouldn't have it any other way.

What is your writing routine like? How do you find time in your busy schedule to write?

Being a full-time student makes it extremely difficult to find time to write, especially since I am involved in sports and other extracurricular activities. However, I believe that we always make time to do what we love, and writing is something that I love. Whenever I feel inspired, I will jot down a few words on an article or make a note about something I want to include. I am passionate about writing non-fiction because I love helping people gain knowledge on a certain topic. There is nothing better to me than getting an email saying that I inspired someone through my work. That is what keeps me going, and that is why I am in my room typing while my friends are at the pool, or why I am at the library researching on a 90-degree day. It's all about priorities.

Do you have any tips for dealing with the trials of the writing life, such as writer's block and rejection?

I realize that they are things that happen to each and every author at some point and try to work around them. As a non-fiction writer, I think I struggle with writer's block a whole lot less than others, but it still does occur. What I do when it does happen is find some new sources about my topic and do more research. Usually when I do this, I will come across new information I was not already aware of, and that opens up many more doors with the article. As for rejection, I'm not going to lie: it hurts. I have had many cases where it seems like an editor is very interested in my work, only to get a standard form rejection a month later. But, I just pick up the pieces and move on. Rejection is bound to happen in this business, and most of the time it is not because of the author's work, it is just an editor's preference. The one important thing to remember is to never give up. The right opportunity will come and you have to keep persevering to find it.

Who are some of your favorite authors?

I read a huge variety of books, so I have favorite authors in every category. One of my favorite books, Shiver, was written by my friend Maggie Stiefvater and is a must-read. I also enjoy books by Jodi Picoult, Meg Cabot and John Grogan. As for non-fiction, I love reading medical books because I am a huge dork.

What is your biggest advice to other young writers?

I think that it is very important for kids to never give up on their dreams and goals just because of their age. It's difficult to be taken seriously sometimes in this industry, and the only way to get around that is to act serious. That means doing your research and writing quality articles or manuscripts.

What are you working on now? What's next for Allie Sakowicz?

I'm on a little bit of a hiatus from writing right now to focus on school, but I still have a few pieces in the works. I've begun to center in on articles about medicine, which is what I'm really interested in. I'm not really sure what the future of my writing career is, but I am having so much fun right now and can't wait to see what happens next.

Is there anything else you would like to add?

Feel free to email me at allie@alliesakowicz.com if I can every help! I'm more than happy to offer advice or guidance to help get you where you want to be.